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The American Printer September 1941 Volume 113 Number 3
Author: [Dr. Seuss] [Printing].
Reference #: 1596
List Price: $190.00
Philadelphia;Robbins Publishing Co., 1941. Quarto (12"). Very Good.
Known to the world as Dr. Seuss, Theodor Seuss Geisel published his first children's book, 'And to Think That I Saw It on Mulberry Street' in 1937. Founded in 1885, this preeminent periodical of the American printing industry reproduced four full-color illustrations by Seuss in sequential monthly issues in 1941. The spiral ring binding allowed for the easy removal of these full-page cartoons, and they are not uncommonly missing. Indeed part of the descriptive text block on the opposite page suggests that they be clipped and removed! The accompanying picture is a detail from 'The Account Executive'.
There is light folding - not creasing - of both corners, affecting neither the text nor the body of the art. This insert was lithographed by the Zeese-Wilkinson Company of Long Island. A desirable and uncommon item for the Seuss completist.
The magazine itself, is of interest in historical perspective. Its 56 pages are full of advertising from the time reflecting every aspect of the printing business, from paper to rollers to linotype. Despite the fact that America had not yet entered the war, the first article of this issue was entitled 'Emergency Offers a Challenge to Printing Leadership', refers to increased potential work in those with increased work in "the defense industry". Other articles deal with paper and ink shortages, type data, and 'the Proper Use and Care of Printers' Rollers". Of peripheral interest to collectors of Canadiana is a full-page ad (p. 43) fro the Northwest Paper Company showing product being dropped off by plane in the Canadian north, being received by two members of the Royal Canadian Mounted Police in red serge, and fur coats and hats against a snow-covered mountainous background.
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